Set up shortly after World War II, the Ivey Foundation broke new ground in environmental protection. Indeed, it was one of the first organizations to finance measures aimed at preserving Canada's endangered forests.
The winning Canadian family has been involved in the foundation for three generations, sharing ideas, initiatives, and drive. The foundation is very much aware of the need to achieve good governance and involve future generations as well as to constantly re-evaluate and update its mission. Each generation follows the family model in adapting the foundation's strategy and making it as effective as possible.